Go for 2&5® Campaign
The Go for 2&5® campaign was developed by the Department of Health Western Australia. The campaign encourages increased consumption of fruit and vegetables. ‘Go for 2&5®’ refers to the recommended minimum number of two serves of fruit and five serves of vegetables per day for adults.
The Cancer Institute NSW and NSW Health implemented the first and second phase of the campaign in 2007. The final phase of the campaign will air from April to June 2008.
Data from the 2006 NSW Population Health Survey indicated that just over half of adults in NSW ate the recommended 2 serves of fruit each day, while just under 10% of adults ate the recommended 5 serves of vegetables. In 2005–06, about two-thirds of children ate the recommended serves of fruit and 38% consumed the recommended serves of vegetables.
Recommended minimum daily intake of fruit and vegetables for adults
Adult |
Fruit (serves) |
Vegetables (serves) |
Men & Women |
2 |
5 |
Pregnant Women |
4 |
5-6 |
Breastfeeding |
5 |
7 |
Recommended minimum daily intake of fruit and vegetables for children and adolescents
Age of child (years) |
Fruit (serves) |
Vegetables (serves) |
4-7 |
1-2 |
2-4 |
8-11 |
1-2 |
3-5 |
12-18 |
3-4 |
4-9 |
Sustaining a long term habit of eating a variety of fruit and vegetables can help prevent:
- Certain types of cancers
- Type 2 diabetes
- Coronary heart disease
- High blood pressure
- Stroke
- Overweight and obesity
What is a serve?
One serve of vegetables is 75 grams or:
- ½ cup cooked vegetables
- ½ cup cooked dried beans, peas, legumes
- 1 medium potato
- 1 cup salad vegetables
One serve of fruit is 150 grams of fresh fruit or:
- 1 medium piece eg. apple

- 2 smaller pieces eg. apricots, kiwi fruit
- 1 cup chopped or canned fruit
- ½ cup (125mL) 100% fruit juice
- 1½ tablespoons dried fruit eg. sultanas or 4 dried apricot halves
For further information on the campaign and healthy recipe ideas, visit www.gofor2and5.com.au
Download Campaign Material
Before downloading any of our campaign material, please read the copyright notice.
Download the final phase 30 second television commercial [MPEG | 4.7MB]
Download the final phase 15 second television commercial [MPEG | 3 MB]
Download the Phase 2 30 second television commercial [MPEG | 3.7MB]
Download the Phase 2 15 second television commercial [MPEG | 1.3MB]
Download the Phase 1 30 second television commercial [MPEG | 4.7MB]
Download the Phase 1 15 second television commercial [MPEG | 2.3MB]
Download the cookbook - Feeding your mob with fruit and veg [PDF | 3.4MB]



