Quit Smoking Campaigns

Before downloading any of our campaign material, please read the copyright notice.

What's Worse Campaign

The What’s Worse campaign encourages smokers to quit by emphasising the real health consequences of smoking and how it affects not only the smoker, but the family as well. Your smoking is not just about you.
More Information

Emphysema Campaign

If you smoke, chances are you already have emphysema in its early stages - just about every smoker does. This campaign encourages smokers to quit by engaging viewers in what it is like to have emphysema.
More Information

Cigarettes Are Eating You Alive Campaign

The Cigarettes Are Eating You Alive Campaign depicts the real life health consequences of smoking. It emphasises the fact that smoking affects almost every organ of the body.
More Information

Get Off Cigarettes Campaign

Quitting smoking on your own can be hard but getting the right help can make it much easier. The Get Off Cigarettes Campaign reminds smokers that a range of professional help is available by talking to their GP, pharmacist or Quitline.
More Information

Best Intentions campaign

The Best Intentions Campaign demonstrates the regret of not quitting and the reduced quality of life for the smoker and other members of the family. It emphasises that there is never going to be a perfect time to quit. You have to quit now while you still can.
More Information

Anthony campaign

The Anthony Campaign is based on the personal testimonial of Anthony Hicks who was diagnosed with throat and lung cancer, caused by smoking. The campaign demonstrates the real health consequences of smoking. Anthony passed away 10 days after filming the advertisement.
More Information

Everybody knows campaign

The Everybody Knows Campaign presents a sequence of memorable scenes from existing quit smoking campaigns aired in NSW over the past decade. It shows the range of diseases and harm caused by smoking.
More Information

National Tobacco Campaign Revised

The updated National Tobacco Campaign Revised makes a stronger connection between the smoking-caused diseases and the graphic health warnings on cigarette packs.
More Information

Stairway to Emphysema

Campaign The Stairway to Emphysema Campaign links shortness of breath with the early stages of emphysema.
More Information

If Smoking was a Friend Campaign

If Smoking was a Friend Campaign questions the relationship between smokers and their cigarettes. It shows a sequence of identifiable situations where personal, social and financial activities are influenced by this habit. A man holding a cigarette reflects on this relationship that will more than likely result in an inevitable health consequence.
More Information

Bronchoscopy Campaign

The Bronchoscopy Campaign reminds smokers of the well-established health consequence of smoking – lung cancer. The whistling or wheezing noise is the sound of a lung tumour almost completely blocking an airway.
More Information

Sponge Campaign

The iconic Sponge quit-smoking advertisement which big-tobacco tried to ban almost 25 years ago has been remade. Its key strength lies in its simplicity and ability to communicate the immediate health consequences of smoking.
More Information

Zita Campaign

The Zita Campaign is based on the personal testimonial of Zita Roberts, who was diagnosed with terminal lung cancer, caused by smoking, at the young age of 36 years. The campaign reinforces the very real health consequences of smoking on the individual and family.

Zita passed away from lung cancer on 16 February 2007, aged 38.

More information

Change is in the Air Campaign

On 12 October 2004, Cabinet approval was given to amend the Smoke-free Environment Act 2000 to phase out smoking in indoor licensed areas by 2 July 2007. All NSW licensed pubs, clubs, nightclubs and the casino are now smoke-free.
More information

Health Warnings Campaign

Following the introduction of graphic health warnings on cigarette packs in 2006, the Cancer Institute NSW has been developing campaigns that build on these images to create a lasting impression every time a smoker looks at their cigarette pack.
More Information

Excuses Campaign
Quitting is hard, not quitting is harder

The Excuses Campaign challenges smokers' excuses and rationalisations for continuing to smoke, by demonstrating common excuses against the consequences of delaying the decision to quit.
More information

Parents Quit Smoking Campaign

Every day four young Australians lose a parent from a disease caused by smoking. In NSW, about 40.5% of smokers are parents or guardians with children in their households. The Parents Quit Smoking campaign highlights the impact smoking has on the health of the smoker and on the smoker’s relationship with their loved ones.
More information

Quitline Services Campaign - 13 7848 (13 QUIT)

The Quitline Services Campaign provides smokers with an insight into the range of services and support available through the Quitline.

More Information

Bubblewrap Campaign

Sufferers of the disease emphysema describe it as a living breathing hell or like they are suffocating 24 hours a day, seven days a week.

In November 2005, the Cancer Institute NSW implemented the Bubblewrap campaign to demonstrate to smokers what lies ahead if they don't quit smoking now.
More information

Lady Killer Campaign

The Lady Killer - why risk it? Campaign was implemented in June 2004. The campaign aimed at heightening women’s awareness of gender specific health risks such as reduced fertility, menstrual problems and difficulties with pregnancy and childbirth