Print this pageQuit Smoking Campaigns
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Stairway to Emphysema Campaign
The Stairway to Emphysema Campaign links shortness of breath with the early stages of emphysema.
If Smoking was a Friend Campaign
If Smoking was a Friend Campaign questions the relationship between smokers and their cigarettes. It shows a sequence of identifiable situations where personal, social and financial activities are influenced by this habit. A man holding a cigarette reflects on this relationship that will more than likely result in an inevitable health consequence.
Bronchoscopy Campaign
The Bronchoscopy Campaign reminds smokers of the well-established health consequence of smoking – lung cancer. The whistling or wheezing noise is the sound of a lung tumour almost completely blocking an airway.
Sponge Campaign
The iconic Sponge quit-smoking advertisement which big-tobacco tried to ban almost 25 years ago has been remade. Its key strength lies in its simplicity and ability to communicate the immediate health consequences of smoking.
Zita Campaign
The Zita Campaign is based on the personal testimonial of Zita Roberts, who was diagnosed with terminal lung cancer, caused by smoking, at the young age of 36 years. The campaign reinforces the very real health consequences of smoking on the individual and family.
Zita passed away from lung cancer on 16 February 2007, aged 38.Change is in the Air Campaign
On 12 October 2004, Cabinet approval was given to amend the Smoke-free Environment Act 2000 to phase out smoking in indoor licensed areas by 2 July 2007. All NSW licensed pubs, clubs, nightclubs and the casino are now smoke-free.
Health Warnings Campaign
Following the introduction of graphic health warnings on cigarette packs in 2006, the Cancer Institute NSW has been developing campaigns that build on these images to create a lasting impression every time a smoker looks at their cigarette pack.
Excuses Campaign
Quitting is hard, not quitting is harder
The Excuses Campaign challenges smokers' excuses and rationalisations for continuing to smoke, by demonstrating common excuses against the consequences of delaying the decision to quit.
Parents Quit Smoking Campaign
Every day four young Australians lose a parent from a disease caused by smoking. In NSW, about 40.5% of smokers are parents or guardians with children in their households. The Parents Quit Smoking campaign highlights the impact smoking has on the health of the smoker and on the smoker’s relationship with their loved ones.
Quitline Services Campaign - 13 7848 (13 QUIT)
The Quitline Services Campaign provides smokers with an insight into the range of services and support available through the Quitline.
Bubblewrap Campaign
Sufferers of the disease emphysema describe it as a living breathing hell or like they are suffocating 24 hours a day, seven days a week.
In November 2005, the Cancer Institute NSW implemented the Bubblewrap campaign to demonstrate to smokers what lies ahead if they don't quit smoking now.
More informationLady Killer Campaign
The Lady Killer - why risk it? Campaign was implemented in June 2004. The campaign aimed at heightening women’s awareness of gender specific health risks such as reduced fertility, menstrual problems and difficulties with pregnancy and childbirth
Before downloading any of our campaign material, please read the copyright notice.
