Print this pageCampaigns
The Cancer Institute NSW develops and adapts leading public health campaigns to educate our community about certain behaviours, like smoking or tanning, which increase the risk of developing cancer.
From graphic and confronting television commercials to ads which encourage smokers to seek help by calling the Quitline, our quit smoking advertisements are credited with the largest ever reduction in the NSW smoking rate between 2005 and 2006 - a drop of 2.4%.
As a government funded organisation, the Cancer Institute NSW is committed to producing public health campaigns that deliver real health benefits to the entire community. Our ultimate goal is to reduce the incidence and mortality of cancer in NSW. We also know that for every dollar we spend on quit smoking advertisements, $2 is saved in direct health costs.
Before downloading any of our campaign material, please read the copyright notice.
Quit Smoking
The anti-tobacco campaigns are aimed at reinforcing quitting behaviours amongst smokers. Cancer Institute NSW's successful campaigns and other initiatives have changed our community's attitude to smoking. More>>
Melanoma
Melanoma Campaigns aim to raise awareness of the dangers of unsafe exposure to UV radiation and provide important information about how to assess and reduce one's risk of getting a melanoma. People living in NSW have among the highest rates of skin cancer in the world. More>>
Screening
Screening plays a key role in the early detection and prevention of cancer. The Cancer Institute NSW campaigns are aimed at increasing the understanding of how important early detection is in the treatment of cancer; increasing the awareness of cancer screening and encourage regular participation is screening programs.
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Lifestyle
There is evidence that eating more fruit and vegetables contribute to preventing certain types of cancer. The recommended minimum daily intake of fruit and vegetables for adults is two serves of fruit and five serves of vegetables. More>>
Before downloading any of our campaign material, please read the copyright notice.
