Bubblewrap Campaign

The Cancer Institute NSW implemented the Bubblewrap Campaign in November 2005. It aimed to encourage smokers to prevent further damage to their lungs by encouraging them to quit smoking.

Each cigarette heightens smokers' risk of acute and chronic respiratory diseases such as emphysema. Shortness of breath, wheezing and cough are often dismissed by smokers as unimportant however ignoring these early warnings signs places their health at risk. Sufferers of the disease emphysema describe it as a living breathing hell or like they are suffocating 24 hours a day, seven days a week.

Smoking is the most important risk factor for chronic obstructive pulmonary disease, a combination of the diseases chronic bronchitis and emphysema. It adversely affects the entire lung, causing long-term injury and impairment of lung defences against infection.

Related materials

Before you download our campaign material please read our copyright notice.

Download the television commercial in mpg format here | 30 secs

Download the radio spot in mp3 format here | 60 secs
Download the Peter Harvey radio spot in mp3 format here | 30 secs

Other language versions of the radio spot:
Arabic | Vietnamese | Cantonese | Mandarin