Sponge Campaign

The Sponge Campaign demonstrates the damage that occurs each time a smoker inhales cigarette smoke.  The sponges represent human lungs.  A pair of hands squeeze the tar from the sponge, revealing the cancer-producing tar that goes into the lungs of a pack-a-day smoker every year. 

Smokers are reminded to think about the health consequences of smoking every time they reach for a cigarette.

Quit smoking support is available through the NSW Quitline (13 7848).

Download Campaign Material

Before downloading any of our campaign material, please read the copyright notice.

Download the 30-second television commercial [MPEG | 3MB]

Download the 30-second radio commercial [MP3 | 950KB]

Download the Press advertisement “Lungs are like sponges” [PDF | 485KB]

Download the Outdoor billboard advertisement “Why smokers cough” [PDF | 684KB]

Download the Media release