Public education campaigns

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Cancer places an unfair burden on the lives of people affected and the NSW Health system. That's why a key focus of the Cancer Institute NSW is to develop campaigns that educate people about the simple steps they can take in their everyday lives that will significantly reduce their chances of getting cancer.

From graphic and confronting campaigns to emotive testimonial campaigns and campaigns that support smokers in their quit journey, we produce public health campaigns that deliver real health benefits to the entire community.

Our ultimate goal is to reduce the incidence and mortality of cancer in NSW and reduce the direct cost of cancer on the health system.

The good news is we are starting to see results. Our quit smoking campaigns are credited with contributing to a 5 per cent reduction in the adult smoking rates since 2003.This equates to more than 180,000 fewer smokers in NSW.

Our campaigns have also been licensed to appear in more than 10 countries around the world including the United States, Canada, India, Russia and China.

Skin cancer

Australia has the highest rates of skin cancer in the world and most Australians are at risk. Overexposure to ultraviolet radiation can lead to burning and tanning in the short-term, and skin cancer in the long-term... more >

Tobacco

Approximately one in five cancer diagnoses are related to tobacco. Tobacco smoking remains the leading cause of preventable death and disease in NSW and the biggest contributing risk factor to cancer... more >

Alcohol

Alcoholic drinks increase the risk of cancers of the mouth, pharynx, larynx and oesophagus. They also increase the risk of breast cancer in women and bowel cancer in men... more >

Lifestyle

Diet and physical activity protect against cancer in two ways. Evidence shows that a healthy diet helps protect your body against cancer. It also helps you manage your weight, which in turn lowers your cancer risk... more >

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