Excuses

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The Excuses Campaign encourages smokers to put quitting on “today’s agenda” by tackling common excuses for delaying quitting.

The key message of the series: Quitting is hard…but you're not alone. The television commercials remind smokers that help to quit smoking is just a phone call way to the Quitline 13 78 48.

Results from Excuses Campaigns 1 and 2 showed that the campaign series has been successful in achieving its objectives:

  • Nine out of 10 smokers in NSW had seen the earlier Excuses television commercials
  • Two-thirds agreed that it reminded them of the dangers of smoking
  • Three out of four smokers who saw the advertising perceived it to be believable
  • Just under half found the advertising to be very relevant.

Quit smoking support is available through the iCanQuit website and the NSW Quitline (13 7848).

"Excuses" - Full 30 second television commercial
15 second television versions
"Quitting is hard" Television commercial 30 second television commercial
"Quitting is hard" Television commercial 30 second television commercial - version 2
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