iCanQuit

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The iCanQuit Campaign demonstrates the value, importance and role of willpower in quitting smoking. Informed through research with NSW smokers this campaign challenges smokers to re-think their understanding of willpower and how they could use willpower if they were planning to quit.

Every cigarette you don't smoke is making your willpower stronger.

Quit smoking support is available through the iCanQuit website and the NSW Quitline (13 7848).

30 second television commercial
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