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iCanQuit.com.au: You can quit and stay quit. Click here to find out how...

Sponge

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The Sponge Campaign demonstrates the damage that occurs each time a smoker inhales cigarette smoke.

The sponges represent human lungs.  A pair of hands squeeze the tar from the sponge, revealing the cancer-producing tar that goes into the lungs of a pack-a-day smoker every year.

Smokers are reminded to think about the health consequences of smoking every time they reach for a cigarette.

The 15-seconds Sponge Health Benefits television advertisement has been developed to link the health consequences of smoking with the immediate health benefits of quitting.

Every day without cigarettes is doing you good.

Quit smoking support is available through the iCanQuit website and the NSW Quitline (13 7848).

30-second television commercial
15-second Sponge Health Benefits television commercial

 

30-second radio commercial

 

Quit smoking support is available through the NSW Quitline (13 7848).

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