The Cancer Institute NSW manages BreastScreen NSW, a free breast screening service for women aged 40 years and over.
Women aged 50-69 years are actively recruited to attend the service via an invitation when they turn 50 and a reminder letter each two years.
This age group accounts for more than 87 per cent of all deaths from breast cancer in NSW each year.
The BreastScreen NSW service aims to detect breast cancer in its
early stages, when treatment can be most effective.
Currently there are 44 BreastScreen sites (including hospital
campuses) and 13 mobile vans (which visit around 160 locations
according to need), throughout the Local Health Districts.
These services play a vital role in improving cancer outcomes
for women diagnosed with breast cancer.
For example, the five-year survival for women with the earliest
stage of breast cancer is 98 per cent (tumour size 0-10mm),
compared to only 73 per cent for women whose tumour size is 30mm or
Between July 2005 and September 2010, the number of women being
screened biennially has increased by 66,000 and between 1999 and
2008 the mortality rate for breast cancer has fallen by 11 per cent
across the State.
Take You Away
Take You Away campaign prompts women to think about
the consequences of not having a mammogram and not detecting breast
cancer early. It reminds women of the important role they play
within family and how breast cancer would affect them.
45 second television commercial
Cherry and Pea
Early detection of breast cancer, before it has a chance to
spread, is the most important factor determining a woman's survival
and recovery from the disease. The
Cherry and Pea campaign
reminds and encourages women aged 50-69 years to screen every two
years, so breast cancers can be found in their early stage and
appropriate medical treatment can be provided.
30 second television commercial
Facts radio campaign provides women with
information about who is most at risk of developing breast cancer,
what to expect when they visit BreastScreen NSW and addresses some
of the common excuses, such as time and discomfort, women use to
avoid having a mammogram.
This campaign was developed by BreastScreen Qld and has been
adapted with permission for NSW use. The ads have also been
translated into eight languages in addition to English.
Before downloading any of our campaign material, please
copyright notice. Radio spots
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