Related information

View key facts on breast cancer in NSW.

Visit the BreastScreen NSW website for:

  • Information on screening services and locations
  • Downloadable brochures for women, for a variety of language and cultural groups
  • Resources for GPs

BreastScreen NSW: Early Detection is Vital

Breast cancer

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The Cancer Institute NSW manages BreastScreen NSW, a free breast screening service for women aged 40 years and over. Women aged 50-69 years are actively recruited to attend the service via an invitation when they turn 50 and a reminder letter each two years. This age group accounts for more than 87 per cent of all deaths from breast cancer in NSW each year.

The BreastScreen NSW service aims to detect breast cancer in its early stages, when treatment can be most effective.

Currently there are 44 BreastScreen sites (including hospital campuses) and 13 mobile vans (which visit around 160 locations according to need), throughout the Local Health Districts.

These services play a vital role in improving cancer outcomes for women diagnosed with breast cancer.

For example, the five-year survival for women with the earliest stage of breast cancer is 98 per cent (tumour size 0-10mm), compared to only 73 per cent for women whose tumour size is 30mm or greater.

Participation rates

Between July 2005 and September 2010, the number of women being screened biennially has increased by 66,000 and between 1999 and 2008 the mortality rate for breast cancer has fallen by 11 per cent across the State.

Take You Away

The Take You Away campaign prompts women to think about the consequences of not having a mammogram and not detecting breast cancer early. It reminds women of the important role they play within family and how breast cancer would affect them.

45 second television commercial

Cherry and Pea

Early detection of breast cancer, before it has a chance to spread, is the most important factor determining a woman's survival and recovery from the disease. The Cherry and Pea campaign reminds and encourages women aged 50-69 years to screen every two years, so breast cancers can be found in their early stage and appropriate medical treatment can be provided.

30 second television commercial

 

The Facts

The Facts radio campaign provides women with information about who is most at risk of developing breast cancer, what to expect when they visit BreastScreen NSW and addresses some of the common excuses, such as time and discomfort, women use to avoid having a mammogram.

This campaign was developed by BreastScreen Qld and has been adapted with permission for NSW use. The ads have also been translated into eight languages in addition to English.

Before downloading any of our campaign material, please read the copyright notice.

Radio spots

Language Facts Excuses Discomfort
English
Arabic (العربية)
Cantonese (粤语)
Greek (Ελληνικά)
Italian (Italiano)
Korean (한국어)
Mandarin (普通话)
Spanish (Español)
Vietnamese (Việt)
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