"A Secret Shame" Understanding Today's Smoker

28 Aug 2007
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In 2006, New South Wales entered a period of unprecedented tobacco control activity which included ongoing Cancer Institute NSW quit smoking mass media campaigns, introduction of graphic health warnings on cigarette packs and tighter restrictions on smoking in licensed venues.

In the midst of high tobacco control activity there was a need to better define today's smoker in order to better inform the development of future campaigns and programs. 

The overall aim of the research was to provide an understanding of how NSW smokers currently think and feel about smoking. 

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