Melanoma Awareness Campaign 2009–10: Dark Side of Tanning Summary Report

01 Nov 2010
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Melanoma is the fourth most common cancer in NSW and the most common cancer among males aged 25-54 years and females aged 15-29 years. In 2008, there were 3,591 new cases of melanoma in NSW (2,127 in males and 1,464 in females) accounting for 10 per cent of all cancers.

In 2007/08, the Cancer Institute NSW developed a new melanoma awareness campaign called the Dark Side of Tanning (DSOT). The campaign aimed to increase awareness of the dangers of melanoma and tanning by challenging the misconception that a tan looks healthy. It prompted youth and young adults to consider their sun protection behaviour, the damage caused by unsafe exposure to the sun and their need for greater sun protection.

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