The Cancer Institute NSW is urging Australians to gear up to protect themselves from our national cancer this Australia Day.
Australia is the melanoma capital of the world, and this is largely due to the fact that we have some of the highest UV levels in the world
Manager Cancer Prevention
Skin cancer is the most common cancer in Australia, so to encourage more people in NSW to protect themselves this Australia Day, the Cancer Institute NSW has teamed up with The Sunday Telegraph for their Australia Day Bucket Hat campaign.
With their issue of The Sunday Telegraph on the 24 January 2016, readers will receive a festive Australia Day bucket hat to help protect them from UV rays while they’re outdoors this summer.
As part of the campaign, the Institute has been working with the Sunday Telegraph to communicate the economic costs of skin cancer and benefits of skin cancer prevention campaigns, the dangers of underestimating UV exposure on cloudy and overcast days, and the fact that while we generally do a good job of protecting young ones, men over 40 are one of the most at-risk groups for skin cancer.
For many people, living in Australia means enjoying white sandy beaches, the great outdoors and the incredible weather, but that means we need to be more sun safe. Made from polyester and with a 6cm wide brim to help protect against UV rays, the bucket hat is an essential part of your beach bag.
Manager of Cancer Prevention at the Cancer Institute NSW, Anita Dessaix, says it is important that Australian’s make sun protection part of their daily routine.
“Australia is the melanoma capital of the world, and this is largely due to the fact that we have some of the highest UV levels in the world,” says Dessaix.
“A UV level of 3 or more requires people to have sun protection, and in NSW we see UV levels this high during 11 months of the year.”
In 2015, approximately 13,000 new cases of melanoma were diagnosed in Australia, with cases more commonly occurring in men. Although one in thirteen males will develop melanoma by the age of 85, it is still common to see men with unprotected shoulders at the beach.
Dessaix says “The Institute and The Sunday Telegraph are committed to encouraging people to enjoy Australia Day, but to remember that days of prolonged sun exposure do the most damage to our skin.”
So embrace the great outdoors this summer, but remember to be sun smart; wear your bucket hat, seek shade, cover up, wear sunglasses and apply a broad spectrum SPF 30+ sunscreen every two hours to help reduce the risk of skin cancer!