In an urgent bid to encourage better lifestyle habits, NSW Health will continue to push their Make Healthy Normal campaign throughout 2016.
Aimed at addressing the increasing rates of overweight and obesity in NSW, the campaign encourages the idea that a healthy, active lifestyle can be the norm.
Overweight and obesity, along with lack of physical activity and poor diet, are all risk factors for cancer. More than half of all adults and one quarter of all children in NSW are considered overweight or obese.
In an article recently published by Cancer Institute NSW, it was highlighted that at least 30 per cent of all cancer cases are associated with lifestyle factors. The Institute also recommends simple changes you could make to reduce your risk, including: staying active, maintaining a healthy weight, reducing alcohol intake, minimising overexposure to the sun, and quitting smoking.
The Make Healthy Normal campaign supports the importance of simple lifestyle changes, by showing people in NSW that keeping an eye on what they eat and choosing to be more active could help them look and feel better, as well as reduce their risk of chronic diseases.
At the campaign’s launch, NSW Health Minister, Jillian Skinner, said “We want to help people find the new ‘normal’ – just making some small changes can make an enormous difference to overall health.”
Manager of Cancer Prevention at the Cancer Institute NSW, Anita Dessaix says “The success of past anti-tobacco and skin cancer prevention campaigns have made people aware of cancer risks associated with these lifestyle choices, however some people still underestimate the impact a sedentary lifestyle and an unhealthy diet can have on cancer risk.”
In an effort to normalise healthy choices, the campaign’s online platform is a basic educational tool which encourages individuals to make simple changes to their daily routine. Diet tips include reminders that variety is the spice of life, beverages count towards our calories, brekky is important, and water is best.
Along with suggesting meal plans, the platform also provides videos and information on how to include exercise in your everyday life including: breaking up long periods of sitting, getting prepared for your exercise regime the night before, and getting moving during ad breaks.
The interactive campaign is a call-to-action that helps individuals discover their healthy weight, whether they eat a balanced diet, drink enough water, or take part enough physical activity.
If you’d like to discover whether you’re making the right lifestyle choice to help reduce your risk of cancer, try taking the Make Healthy Normal quiz or call the Get Healthy hotline on 1300 806 268 for free personal telephone health coaching.