We develop mass-media campaigns to help people understand the harms of smoking and support smokers to quit.
Find support to quit smoking at iCanQuit.com.au
Browse the current and past campaigns and find out more about reducing smoking in NSW.
The Aboriginal Quit Smoking campaign promoted the Aboriginal Quitline telephone service and the iCanQuit website.
This eight part mini-series follows Owen Craigie and Timana Tahu, two Aboriginal former smokers and professional rugby league players.
The 16 Cancers campaign is an emotionally intense and graphic style campaign that encourages smokers to quit by highlighting that smoking has been linked to up to 16 different types of cancer.
Anthony was diagnosed with throat and lung cancer and had an operation to remove his voicebox.
Best Intentions demonstrates the regret of not quitting and the impact it can have on other members of your family.
The Bronchoscopy Campaign encouraged smokers to quit by focusing on a well-established health consequence of smoking—lung cancer.
The Bubblewrap campaign highlights the damage that smoking can do to your lungs.
Cigarettes Are Eating You Alive used graphic images to highlight the real health consequences caused by smoking.
This 60-second television commercial highlights the health consequences of smoking, in particular Emphysema.
The Excuses campaign encourages smokers to put quitting on “today’s agenda” by tackling common excuses for delaying quitting.
Get Off Cigarettes highlighted how to get support quitting smoking in NSW.
The iCanQuit campaign demonstrates the value, importance and role of willpower in quitting smoking.
If Smoking Was A Friend challenges smokers to reflect on their relationship with their cigarettes.
The Many Diseases campaign presents a series of memorable scenes from existing anti-tobacco campaigns.
Mutations is a powerful and graphic campaign encouraging smokers to quit by showing how mutations in the body caused by cigarettes can lead to cancer.
The Cancer Institute NSW has revised the highly successful National Tobacco Campaign, which shows the immediate health consequences of smoking.
The Quitline Services campaign informed smokers about the services and support available through Quitline 13 7848 (13 QUIT).
The Sponge campaign demonstrated the damage that occurs each time a smoker inhales cigarette smoke.
The Stairway to Emphysema campaign aimed to encourage smokers to quit by focusing on a well-established health consequence of smoking—emphysema.
The Terrie campaign is a hard hitting testimonial from a 52 year-old former smoker diagnosed with oral and throat cancer.
Mick speaks about his smoking-caused illness and the direct effects of emphysema on not only him, but his family.
We Can Quit had friends and family of smokers, and Australian celebrities quit something in support of them quitting smoking.
This campaign encouraged smokers to consider their reasons for quitting by sharing personal stories from former smokers.
What's Worse focuses on the difficult situation of a mother communicating the realities of her illness to her young children.