The Pink Sari Project is working to increase the number of women in Indian and Sri Lankan communities in NSW being screened for breast cancer.
Through community events and social media campaigns, the project is making a difference to women across NSW.
Since launching in September 2014, the grassroots movement has been successful in improving the knowledge of breast cancer and breast screening for women in these communities.
It empowers them to take care of their health for themselves and their families.
Recent data highlights attitudes are already starting to change: by June 2015, the rate of Indian and Sri Lankan women aged 50–74 having mammograms in NSW increased by eight per cent on the previous year.
The Cancer Institute NSW is proud to be a part of this innovative, community-driven and community-supported initiative.
Community showcases project strength
On 26 October, 2016, a morning tea officially handed over the running of the Pink Sari Project to a team of dedicated volunteers.
The leaders, Meenakshi Chopra and Shantha Viswanathan, set up Pink Sari Incorporated to help sustain the project for the long term.
The change reflects the grassroots, community-centred approach of the initiative, and the passion with which people have taken to the project.
Pink Sari was previously managed by the NSW Multicultural Health Communication Service, consulting and partnering with key organisations and stakeholders.
Connect with Pink Sari on Facebook.