Listen out for Lung cancer
Lung cancer is the leading cause of cancer-related deaths in Australia, however if detected early survival rates can be doubled. The Cancer Institute NSW has developed a new public education campaign to increase awareness of the key symptoms of lung cancer and encourage people, irrespective of their smoking status, to see their doctor if they experience any of these symptoms.
Listen out for lung cancer
The Listen out for lung cancer public education campaign
encourages people across NSW to listen out for the symptoms of lung
cancer among their family, friends, community and colleagues. The
main campaign message is that if people have any of these three key
symptoms, they should see their doctor, irrespective of whether
they smoke or not.
The three key symptoms of lung cancer the campaign encourages
people to listen out for include:
- Persistent cough (lasting longer than 3 weeks)
- Change in cough
- Coughing up blood
Lung cancer. It's time it was heard.
The call to action of this campaign is for people who have these
symptoms to go to their doctor immediately. General practitioners
(GPs) can then determine whether a person's symptoms requires
further investigation, which may include a chest x-ray or CT
Where you'll find the Listen out for lung cancer
The campaign contains a TV commercial, radio ads and print
executions. The campaign will be on air for 5 weeks from 17 March