Listen out for Lung cancer
Lung cancer is the leading cause of cancer-related deaths in Australia, however if detected early survival rates can be doubled. The key message of the campaign is for people to know the symptoms of lung cancer and to see their doctor if they experience any of these symptoms, no matter if they are a smoker or non-smoker.
Listen out for lung cancer
The Listen out for lung cancer public education campaign encourages people across NSW to listen out for the symptoms of lung cancer among their family, friends, community and colleagues. The main campaign message is that if people have any of these three key symptoms, they should see their doctor, irrespective of whether they smoke or not.
The three key symptoms of lung cancer the campaign encourages people to listen out for include:
- Persistent cough (lasting longer than 3 weeks)
- Change in cough
- Coughing up blood
Lung cancer. It's time it was heard.
The call to action of this campaign is for people who have these symptoms to go to their doctor immediately. General practitioners (GPs) can then determine whether a person's symptoms requires further investigation, which may include a chest x-ray or CT scan.
Where you'll find the Listen out for lung cancer campaign
The campaign contains a TV commercial, radio ads and print executions. The campaign will be on air for 6 weeks from 15 March 2015.