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Listen out for Lung cancer

Lung cancer is the leading cause of cancer-related deaths in Australia, however if detected early survival rates can be doubled. The Cancer Institute NSW has developed a new public education campaign to increase awareness of the key symptoms of lung cancer and encourage people, irrespective of their smoking status, to see their doctor if they experience any of these symptoms.

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Listen out for lung cancer

The Listen out for lung cancer public education campaign encourages people across NSW to listen out for the symptoms of lung cancer among their family, friends, community and colleagues. The main campaign message is that if people have any of these three key symptoms, they should see their doctor, irrespective of whether they smoke or not.

The three key symptoms of lung cancer the campaign encourages people to listen out for include:

  • Persistent cough (lasting longer than 3 weeks)
  • Change in cough
  • Coughing up blood

Lung cancer. It's time it was heard.

The call to action of this campaign is for people who have these symptoms to go to their doctor immediately. General practitioners (GPs) can then determine whether a person's symptoms requires further investigation, which may include a chest x-ray or CT scan.

Where you'll find the Listen out for lung cancer campaign

The campaign contains a TV commercial, radio ads and print executions. The campaign will be on air for 5 weeks from 17 March 2013.

 

Lung Cancer Infographic for GPs download here:

For further information

Cancer Australia's 'Investigating symptoms of lung cancer: a guide for GPs'

Quit smoking support is available through the iCanQuit website

and the NSW Quitline (13 78 48).