BreastScreen NSW campaigns

The Cancer Institute NSW produces breast screening campaigns to encourage more women in NSW to get mammograms - browse the media below and find out about the campaigns.

Find information about licensing campaigns produced across our prevention and screening programs.

View our campaigns

Breast Cancer Doesn't Wait

This 2023/24 campaign warns women aged 50–74 in NSW that ‘while you’re living life, breast cancer doesn’t wait,’ and encourages them to prioritise having a breast screen despite their busy schedules.

Social Media Campaign

The 2022/23 BreastScreen NSW Always On Social Media Campaign motivates women aged 50–74 in NSW to have a breast screen every two years.

Kerri's Story

Kerri’s Story is TV campaign to encourage women aged 50-74 to have a potentially life-saving mammogram.

Find the NSW 2000

BreastScreen NSW launched the campaign FIND the NSW 2000 to encourage all women aged 50–to74 to have a screening mammogram every two years.

Aboriginal Screening Engagement

Early detection of breast cancer is key to survival and effective treatment—Aboriginal women are currently less likely to participate in this cancer screening program.

Cherry and Pea

This campaign encouraged women aged 50-69 years to screen every two years to find breast cancers in the early stage and appropriate medical treatment can be provided.

Take You Away

This campaign prompted women to think about the importance of mammograms and detecting breast cancer early.